d’strict: FLOW Opens 1st of February, 2024 Outernet London The Now Building Charing Cross Rd London, GB WC2H 8LH
Outernet London, the immersive entertainment district housing the most advanced screens in the world, is putting the Now Building to the full extent of its capabilities with its latest installation, the unprecedented, surreal, mega-performance <FLOW>, designed by digital powerhouse d’strict.
Built for everyone from art lovers to theatre goers, dance enthusiasts to tech buffs, tourists to commuters, <FLOW> is a large-scale media performance that translates the full history of Western art into dance. With a display taking over the entirety of the Now Building’s floor to ceiling screens, <FLOW> represents the continuous evolution of art, from the Middle Ages to the Renaissance, Impressionism, and beyond, by highlighting how the world and human pursuits have constantly changed.
The performance uses the movements of massive digital ‘giants’ to explore the process of transformation – from being constrained by the world’s conventions to gradually breaking free from them and expressing a unique personality. As the display moves through the eras of Western art, the giants slowly break from their passive poses and explode into freeform dance.
Throughout each phase, the giant’s dance intensifies, and at last, it takes off to begin the next journey for the new era. Not only a visual display, the performance is accompanied by bespoke music from Australian composer, Tristan Barton. Barton has created a stunningly celebratory soundtrack, which will fully transport visitors from the busy streets of London’s Soho into the fantastical history of Western creativity and culture. This unique, massive spectacle can only be seen at Outernet London’s The Now Building, completely free for all audiences.
d’strict: FLOW opens the 1st of February, 2024 at Outernet London
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