The new Djuce Limited Release can is the result of a unique collaboration with the highly esteemed Provence wine producer Domaine Milan and the provocative online art phenomenon Joyce Lee from South Korea.
Joyce Lee, with her more than 560,000 followers on Instagram, has become one of the most influential artists on the platform. With a mix of watercolours, acrylics, and pencils, she portrays love and sexuality in her own very iconic style. Surreal, humorous, sensual, and sometimes erotic themes are presented in an unfiltered blend of renaissance and pop art. The actual artwork on the can is named “Collaboration 1” and is one of several pieces by Joyce featuring mouth-to-mouth action.
I work a lot with contrasts. Traditional painting techniques meet modern storytelling themes. I think that is what intrigued me with Djuce too. A very modern can, mixed with a very traditional and handcrafted product the wine. It’s been a lifelong dream to have my work on a wine, and I am very happy to have been able to add some sexuality to the world of wine labels, says artist Joyce Lee.
The rosé itself may not be what you are used to when it comes to Provence. It’s plush, savory, and definitely on the wild side. Domaine Milan is heavily dedicated to minimal intervention winemaking, and Henri Milan is widely considered as one of the true pioneers of this movement in France. In 2007 he gave up his Baux-de-Provence
appellation in order to fully make use of his creativity in the vineyard.
Today his son Theophile and his wife Natalie are slowly taking over the estate and shaping its legacy.
©2023 Djuce, Joyce Lee
Art Plugged is a contemporary platform inspired by a relationship with the broader arts communities. We provide our audience with curated insight into the world of art, from exhibitions to artist interviews and more.
