Emma, who lives in Totnes, competed against 164 other final-year students from across the South West and Wales who entered the awards this year, securing her win “by matching luxurious packaging design with a comprehensive environmentally-friendly launch campaign.” The South West Design + Digital Student Awards are run by Proctor and Stevenson, one of the UK’s longest-established independent marketing, brand, design and technology agencies.
“The brief for this project was really open”, explained Emma. Her idea was born out of a two-week university brief exploring interpretations of the words ‘food’ and ‘responsibility’. From there she created the idea for a unique drinks brand, named The Kombeecha Co.
Emma’s research showed the rise in popularity of Kombucha, a Chinese drink based on fermented tea. “Upon investigation into the UK honey market, I discovered that almost all of the UK consumed honey is a blend of EU and non-EU honey” she explains. “This, coupled with the decline of the British bee population, led me to design a unique sustainable brand with plantable paper-based packaging supporting bees in the UK.”
After being whittled down to a shortlist of ten finalists, she presented her campaign to a panel of judges. Although Emma describes the experience as nerve racking, it gave her the opportunity to show industry leaders exactly what she could do and the chance to stand out.
“I think what may have caught the judges’ eyes was the research and sustainability story behind the drinks brand I had created,” Emma explained. The unique packaging can be planted once finished with.
Amanda Duffin, Senior Lecturer for BA (Hons) Graphic Communication at Plymouth College of Art, has high praise for Emma’s achievement and how her practice has developed over time, saying that, “Emma understands how to approach a brief and this has really elevated her work. She takes a strategic approach that always leads to a clear vision for her design process.”
Proctor and Stevenson echoed this praise, congratulating Emma for “matching luxurious packaging design with a comprehensive environmentally-friendly launch campaign”.
As she prepares to graduate, Emma said that she will miss being part of the community at Plymouth College of Art: “The last three years have been the best. I was torn between studying Fine Art, Illustration and Photography, but in the end I chose Graphic Design because it allowed me to explore all my passions and learn new skills. My advice to anyone considering the BA (Hons) Graphic Communication course is to go for it!”
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