PERRIER® has announced a new, vibrant collaboration with renowned artist Takashi Murakami, inspired by the pop and colourful universe of the artist and the creative and pioneering spirit of PERRIER®: PERRIER x MURAKAMI. In early October 2020, two premium Limited Edition PERRIER® screen printed glass bottles featuring original artworks by Takashi Murakami will be launched around the world. In early 2021, the full PERRIER® Original range will be released in the colours and motifs of Murakami, followed by a Roland Garros Limited Edition to be released only in France.
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Read our Interview with Takashi Murakami
Takashi Murakami’s signature smiling flowers will bring an extra pop of colour and joy to the iconic green PERRIER® bottles, in screen printed 33cl and 75cl. The 33cl bottle will also feature Murakami’s most beloved characters, Kaikai and Kiki, who will also appear alongside PERRIER® in a 30-second animated film, produced with Takashi Murakami. Classic glass, PET bottles and cans will be launched in early 2021.
When PERRIER® first approached me I felt extremely lucky to have the opportunity to collaborate with this sparkling water brand with such a long history. I held many positive
Takashi Murakami
associations for me – for example, when I was 32 and started living in New York I used to drink PERRIER® a lot.
When PERRIER® first approached me I felt extremely lucky to have the opportunity to collaborate with this sparkling water brand with such a long history. I held many positive associations for me – for example, when I was 32 and started living in New York I used to drink PERRIER® a lot.
Even further back though I have another very strong memory: I was on the first romantic date of my life at age 18, with a girl two years my senior. We went to a place in Ginza and I ordered a bottle of PERRIER®, mistaking it for alcohol. I remember it all so clearly – especially how confused I felt when I didn’t feel any alcohol effects after drinking many glasses! PERRIER® for me is closely associated first with the colour green – of course! – and then with the pleasant bubbling sound of carbonation.
I’m grateful to be part of the brand’s expanding views and future-facing concepts through this collaboration. I also wonder if today, when we can no longer unthinkingly hug, kiss, or shake hands, the stimulating sensation of the PERRIER® bubbles on our tongues will be even more heightened, as one of the enjoyable tactile experiences still available to us! I am delighted to be part of this collaboration with PERRIER® and I hope that together we can heighten that sense of relationship further, sharing a little more joy and hope for the future.
From early October 2020, the premium limited PERRIER® x MURAKAMI bottles will be
launched at global level.
A global launch event to celebrate the PERRIER® x MURAKAM collaboration will take place at PERROTIN gallery, Paris on Monday, October 19th. During the same week, PERRIER® will also be present during FIAC at the Grand Palais in order to present the collaboration.
ABOUT PERRIER®
For over a century PERRIER® has collaborated with some of the world’s most famous and distinguished artists, including Andy Warhol, Salvador Dalí, Bernard Villemot and Jean-Gabriel Domergue, who have each in their own way established a touch of artistic irreverence. With a story which started in 1863, in Vergèze, South of France, PERRIER® is recognized worldwide by its iconic green bottle. Enjoyed in more than 140 countries worldwide, it is known for its refreshing mineral water combined with its unique bursting bubbles.
ABOUT PERROTIN GALLERY
Takashi Murakami has been working with the contemporary art gallery Perrotin for 27 years. Takashi Murakami and Emmanuel Perrotin met each other in 1993 when the artist was taking part in the Yokohama art fair in Japan. In 1994, Emmanuel Perrotin exhibited a series of Murakami’s paintings at the Gramercy International Art Fair in New York and in 1995, Perrotin Paris hosted his first monographic exhibition outside Japan. Since the beginning of their collaboration, Perrotin has hosted 13 solo exhibitions of Takashi Murakami across its six locations worldwide. Over the years, the gallery has also managed major institutional exhibitions of the artist with Château de Versailles, the Qatar Museums Authority, Mori Art Museum in Tokyo, Garage Museum of Contemporary Art in Moscow and Tai Kwun in Hong Kong, to name just a few.
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