Freeport, a platform and community gallery for tokenized fine art, announces it has completed its Reg A review with the U.S. Securities and Exchange Commission ahead of the launch of its blockchain-based platform with an exclusive four-piece collection of Andy Warhol prints. Partially acquired from the collection of Jane Holzer, the launch collection includes prints of iconic blue-chip Warhol works such as “Marilyn” (1967), “Double Mickey” (1981), “Mick Jagger” (1975), and “Rebel Without a Cause (James Dean)” (1985). Each of the four Warhol prints is limited to only 1,000 lots, with waitlist members gaining first access to the artwork.
Blockchain technology has opened up access to exclusive investment opportunities that were once out of the reach of the average retail investor, especially today’s younger generation. However, in the case of fine art, the entry bar remains too high for everyday retail investors, leaving them unable to participate in an investment class that has outperformed the S&P 500 over the last 25 years, and is often insulated from wider market conditions.
Completing the Reg A review with the SEC paves the way for Freeport to launch its platform in April. Freeport opens the door for anyone to own equity in blue-chip fine art. Freeport fractionalizes shares of fine artworks in the form of security tokens on the Ethereum blockchain. The platform’s first collection will consist of four iconic Andy Warhol prints, with select works acquired from the private collection of famous art collector and original Warhol collaborator Jane Holzer. Each piece consists of 10,000 shares, with a minimum of 10 per individual, allowing no more than 1,000 individuals to own a piece of each Warhol.
Freeport is more than just an investment platform. It also facilitates experiences where community members can interact with the pieces they invest in. Customers can display their pieces in a high-resolution personal gallery, select frames, and view other community members’ galleries with rich social interactions.
“We are beyond thrilled to launch the Freeport platform and start opening access to the once-exclusive world of fine-art investing,” said Colin Johnson, CEO and Co-Founder of Freeport. “As more and more value moves on-chain, fractionalized art is increasingly being sought after by a younger, yet less financially flexible, class of investors. Our platform goes far beyond just fractionalizing shares of fine art into security tokens—we’ve built a fully-immersive and interactive platform hosting an art-centric community and redefining the ownership experience surrounding fractionalized art.”
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