We are pleased to welcome the incredibly talented Sabrina Brügmann overwise known as Sasa Elebea. She is an Argentinean entrepreneur and illustrator who lives and works in Tel Aviv. Her works consist of empowering quotes on feminine objects and illustrations of women. Her works have taken Instagram by storm, gaining her over 112,000 followers, and building a very engaging community who love her illustrations and motivating quotes for their daily dose of empowerment.
Connection with what is happening and alignment with what I want to communicate.
Scrolling through her Instagram feed, you immediately see why, her account is all about positivity, empowerment and taking action in an aesthetically pleasing format. Her posts are a much-needed breath of fresh air, in a time of endless routes leading to the rabbit hole thoughts of insecurity, body shaming and other people’s opinions.
Sasa fusion of philosophy and artistic expression is helping to change the narrative by helping women realise what matters most. Which is their own thoughts, feelings and the value of their own personal opinion. In essence, her works is an uncensored awakening to recognising ideologies and aligning oneself to living a fulfilling life. In the following interview, we get to learn more about Sasa inspiration, creative process and more.
Q: First things first, why do you do what you do?
A: I do it as an expression, because I love it.
Q: What is your inspiration?
A: Mainly the city, the things that happen around me, the people around me, fashion, design, the streets.
Q: What is your creative process when you’re creating?
A: Most of the times, I will see some interesting images, and I feel that a specific text will go well with that image.
Q: Which is your preferred surface for working on?
A: I use an iPad pro with an iPen, and then I work on the final details on the computer using illustrator.
Q: What would you say is an integral part to the work of an Artist?
A: Connection with what is happening and alignment with what I want to communicate.
Q: What is the reason behind your use of empowering quotes, women and feminine objects?
A: Mostly because I’m a woman and these subjects represent me, and I feel connected with the ideas.
Q: How do you know when a piece is finished?
A: I know how it will look from the beginning, so I know when to stop.
Q: What is your favourite piece from your collection?
A: It’s always the last one.
Q: How did you feel when you did your first solo exhibition?
A: Motivated to keep on going, it’s nice to get the feedback and see how people interact with the pieces.
Q: What is the most rewarding thing for you about being a part of the Art Industry?
A: To see how people connect with the message and how it can have an impact on their life.
Q: Is there anything that worries you about how social media is affecting the promotion of artists?
A: Not particularly, I think when you create quality, and original content, people will engage and share it, and for me, that’s the most crucial part of my work, to spread the message.
Q: In your opinion, do you have any advice for artists on how to manage their social media image? Or does it even need managing?
A: I think if you stay true to your style as an artist and don’t copy others, you will find your voice and it will be very different than other images.
Q: Do you have any advice for artists starting and don’t know where to begin?
A: Go out of the computer and the phones and find inspiration in the things around you, that is the unique thing we have, because when you share the vision of the world that you see it will always be different than what other people have in their soundings. It brings a uniqueness to your work to find special things on a local scale.
Q: What would you say is the best way of getting your art noticed in the age of the internet?
A: The originality, uniqueness, focusing on the local as I said, it’s the best we can do. Show the magic of the way you see the world.
Q: Are there any places where you feel Art and Technology really shouldn’t overlap?
A: I think everything overlaps nowadays, and that’s fine, we see art in all kind of platforms. There are many different ways of expressing ourselves, and that will keep on expanding, and that’s part of moving forward. Being too conservative about mixing it’s pointless, in my opinion, because it’s already happening, so might as well go with it.
This was Sasa Elebea for Art Plugged artists in the industry; you can follow Sasa on Instagram and head over to her website for news and updates about her latest works, exhibitions and more.
Len Gordon is the Founder and Head Curator at Art Plugged, a platform for the most relevant and emerging Artists of our time. Also, a recognized published Author, and Digital Marketing Specialist, helping other curators, artists and brands to achieve their goals.