Your therapy techniques have the potential to transform lives. While you might already have
the skills and passion to succeed, without visibility, your services may continue to go
unnoticed.
Standing out online can be difficult – especially when others are offering similar things. If
you’re just starting out or looking to grow your business, you’ll need a refined approach with
investment in the right places.
Invest in your online presence
People need to trust the businesses they’re finding on the internet. A professional, engaging
online presence builds credibility and confidence in your services.
Start with a well-designed website that clearly communicates who you are and what you
offer. Avoid cluttered layouts or vague descriptions. Each page should have a clear purpose,
whether it’s outlining your services, sharing success stories and reviews or providing contact
details. Social media is just as important today. Instead of posting sporadically, create a content
schedule that keeps you visible and active. Engage with followers by responding to
comments and sharing insights that show your knowledge of creative therapy.
Use visual content marketing to drive engagement
Yours is a visual practice and your marketing efforts should reflect that. Text-heavy content is
informative but interactive elements like images and videos tend to make a stronger
emotional impact.
Short-form video content is particularly effective in reaching new, younger audiences.
Platforms like Instagram Reels and YouTube Shorts could be great places to demonstrate
quick therapeutic exercises, explain concepts or showcase the power of creativity.
Be legally compliant and show this to build trust
You must show credibility if people are to trust you. Display your credentials clearly on your
website and social media bios. Provide information about your approach and ethical stance,
as well as your confidentiality policies.
Make sure your client intake process includes a clear consent form that outlines your clients’
rights and your responsibilities. Highlighting these measures shows professionalism and
safeguards both you and your clients.
That desire for protection also informs why many practitioners look to wellbeing insurance for
support. Having a robust policy behind you can allow you to focus on delivering the best
care.
Optimise your website and social platforms for search engines
Potential clients searching for your services online need to find you. Search engine
optimisation (SEO) increases your visibility on Google and other platforms.
Start by researching keywords that people use to find these services. Phrases like “art
therapy for anxiety” or “creative therapy for trauma” may be good ones to tailor your content
to. Use these keywords naturally in your website copy and social media posts. A regularly
updated blog covering topics related to your expertise educates your audience but also
makes you more visible and authoritative in search engines.
Ensuring clients can find you online is key for growth. Try these strategies to drive
engagement, traffic and hopefully conversions from your digital channels.
Art Plugged is a contemporary platform inspired by a relationship with the broader arts communities. We provide our audience with curated insight into the world of art, from exhibitions to artist interviews and more.
