The Rise of a New Kind of Art Agency: Power, Purpose and a Feminist Future — How Sensity Is Leading the Way
In today’s art world, the gatekeepers are no longer just gallery directors in Mayfair or blue-chip collectors at Basel. They’re also on Instagram, TikTok, in creative studios and members’ clubs—and increasingly, they’re women with a mission. One such force is Sensity Studio, a London-based art management and production studio at the forefront of this transformative shift: reimagining how art is produced, promoted and placed—and who gets to be seen.
Despite progress, women artists in the UK still face systemic underrepresentation. Though they now make up the majority of students at British art schools, they remain notably absent from many parts of the professional art ecosystem.
Founded by global business and culture strategist and gender equality advocate Dina Mostovaya, Sensity Studio is more than a management firm. Its team functions as a cultural engine. As stated on its website, the agency aims to “unleash the potential of women in arts”—a mission it delivers on by propelling female artists’ careers and helping to reshape the systems that once excluded them. In a sector long defined by exclusivity and hierarchy, this London art agency offers something radically different: access, visibility and strategic support rooted in care, equity and intention.
The Opening, London – Dina Mostovaya & Irina Kuznik
Sensity isn’t just placing exhibitions or securing media mentions—it’s building narratives, forging partnerships and creating the conditions for women artists to thrive, not just survive.
The agency’s model reflects a broader evolution in London’s creative industries. Once seen as passive intermediaries, today’s art agencies are emerging as creative studios and cultural consultancies, operating full-spectrum services—from branding and digital strategy to institutional matchmaking. Among these, London art agencies like Sensity are rewriting the rules for how artists connect with audiences—and how brands connect with culture.
What sets Sensity apart is its feminist ethos. The agency works exclusively with female-identifying artists and women-led galleries, helping them shape their artistic identities, expand their international reach and gain traction in historically male-dominated institutions. It’s a model that blends artistic integrity with business fluency—guided by the belief that representation must be systemic, not symbolic.
Sensity represents a group of artists with distinct approaches and backgrounds.
Olga Treivas, based in São Paulo, works at the intersection of architecture and glass design. Sofia Malemina creates multimedia installations using video, sound and immersive elements. Maria Gvardeitseva’s work often blends mythology with everyday life, adding a touch of irony. From Montenegro, Yana Dmitrieva explores themes of emotion, fear and identity. Anna Antonova focuses on figurative painting, using oil and watercolour in a style shaped by post-Impressionist and Symbolist influences.
Sensity’s recent strategic achievements include:
- Anna Antonova’s oil painting “Peter Doig. Hand Gesture” being selected for the 256th Summer Exhibition at the Royal Academy of Arts.
- Sofia Malemina’s debut solo show at art’otel London Hoxton, which earned critical acclaim, and digital art collaboration with TAIRA Studio in Spain.
- Maria Gvardeitseva’s participation in “In the Space Between Words”, curated by Rethinking Eastern Europe in London.
These aren’t just career achievements—they’re moments of cultural realignment, where long-overlooked voices are being centred and celebrated.
Then, Sensity presented VACUUM, a group exhibition part of Cracow Art Week 2025 in Kraków, Poland. The show, hosted at BB Gallery, featured six women artists from across Europe. Simultaneously, the agency is launching On the Other Way, a new fellowship programme designed to provide sustained creative and professional mentorship, further reinforcing its commitment to systemic support.
Crystal Vases Four Seasons
In an age where corporations seek cultural credibility and audiences demand accountability, London art agencies like Sensity are uniquely positioned. With roots in both creative and corporate spheres, they act as translators between art and industry—ensuring that partnerships are not merely performative, but genuinely transformational.
Mostovaya brings more than 15 years of global communications experience, having advised tech companies across the US, UK and Europe. Her insight is hard-won, shaped by firsthand experience of the systemic barriers women face in gaining visibility and influence.
By leveraging their deep knowledge of the art world and extensive experience in the tech and business sectors, Sensity offers a rare blend of cultural and commercial fluency. Sensity’s mission isn’t just to empower individual artists—it’s to reshape the entire ecosystem. Because in today’s art world, it’s not only about what hangs on the wall—it’s about who gets to create it, exhibit it and be seen.
As legacy institutions grapple with relevance and scale, it may just be agile studios like Sensity that hold the blueprint for what comes next: an art world less about gatekeeping and more about genuine connection.
In this moment of cultural recalibration—where equity is both a moral and market imperative—this London art agency offers a blueprint not for what the art world could become, but for what it must.
©2025 Sensity
Len is a curator and a contributing writer at Art Plugged, a platform for contemporary art; he also engages in web development, design, and marketing.
