Digital Fashion Weekend at W1 Immersive Produced by AVATA & MAD Global

Digital Fashion Weekend at W1 Immersive Produced by AVATA & MAD Global
16th – 18th September 2022
W1 Immersive
6-9 Timber St

AVATA and MAD Global join forces to present Picnic, a weekend celebration of digital fashion and art during London’s Fashion Week this September.  The three day event will explore the rise of digital fashion and include two evening events alongside a 12hr day of  panel discussions, presentations and curated digital fashion and art shows from an international selection of leading digital artists. The Digital Fashion Weekend brings together the world’s leading designers, artists and thought-leaders from the digital and web3 fashion and art space.

Andreas Christidis Streetwear
Andreas Christidis Streetwear

Housed in W1 Immersive  in East London,, the newly refurbished venue on Timber Street features high quality digital LED screens that immerse the viewer in 180’ & 23 meters of digital content alongside a networking and conference space. The space launches on Friday the 16th with a party brought to you by Bloom Twins, an Ukrainian-born English pop music group made up of twin sisters Anna and Sonia Kuprienko.


Bloom Twins’ will be showcasing their clothing line “Gussi” created with Flyp.Space where all profits go to help Ukraine through a selected and trusted charity “We Help Ukrainians”, including a reusable bottle in partnership with Ocean Bottle. The night will include a 25-minute live performance from Bloom Twins where they will exclusively premier their new single co-written with the X Ambassadors, called “Beats for Bombs” along with their “Gussi” line which can be tried on in augmented reality on the full-length DressX digital mirror.


On Saturday, AVATA and MAD Global kick off the PICNIC weekend with an exclusive evening party featuring live Dj’s, and a special digital fashion experience. Sunday expect an all day visual feast unlike any traditional fashion event, with 12hrs of curated digital content showcasing digital collections by today’s finest international artists and fashion designers pioneering the web3 space such as Fabricant, Artisant, Braw Haws, Neo Deluxe, Stephy Fung to name a few. Viewers should expect reality bending collections and immersive art displays alongside a thematic organic food offering and  high end cocktails from specialists.

Picnic Sunday September 18th Full Scheldule

Exhibiting Artists / Designers:
Skeeva (Ukraine)
Jivomir Domoustchiev (UK)
Andreas Christidis (Germany)
Stephy Fung (UK)
Damara Inglês (Portugal)
King Debs (South Africa)
Tookee (Greece)
Steve Baltay (USA)
Thomas Rothery (UK)
Trendimensional (Barcelona)
James Mack (UK)
Neo Deluxe (Spain)
Future Positive (Israel)
Asad Naveed (UK)
Kota Yamaji (Japan)

Exhibiting Brands
Braw Haus
Immersive Kind
Maison Dao
The Fabricant
Superficial Studio

Panels and Speakers
Daniella Loftus (This outfit does not exist & DRAUP)
Costas Kazantzis (Fashion Innovation Agency)
Enara Nazarova (Hype)
Pauline Hohl (UnikLabs)
Damara Inglês
Ashwini Deshpande (META)
Kadine James (Immersive Kind)
James Joseph (CYBR Magazine)
Anastasiia Mala Dress X
James Mack
Stephy Fung

Visitors can purchase single event tickets starting at £22 and a special all weekend access pass with a percentage of proceeds going to World Unite for Ukraine.


Twitter: @MAD__Global

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