Absolut Vodka and Aries unite in a vibrant special-edition collection inspired by Keith Haring’s iconic 1980s Absolut artworks, celebrating creativity as a force for unity and change
Absolut Vodka and the London-based luxury streetwear brand Aries have unveiled Absolut Haring x Aries, a special-edition fashion collection that fuses art, fashion, and activism in a vivid celebration of Keith Haring’s creative spirit. Launching on 10 October, the collaboration pays homage to Haring’s renowned partnership with Absolut in the 1980s and his belief in art’s power to connect people across boundaries.
The Absolut Haring x Aries collection underscores the artist’s lasting influence. Haring’s instantly recognisable motifs—dancing figures, radiant babies, barking dogs—continue to resonate across generations as symbols of creativity, optimism, and social unity.
“At the heart of this collaboration lies a shared ethos,” notes Absolut. “Absolut believes that creativity should be a force to inspire, transform, and unify; while Haring believed that art should be taken off gallery walls and into everyday life.”
The collection spans six collectible pieces that combine Aries’s distinctive aesthetic with Haring’s vibrant Absolut paintings—an advertising campaign the artist created nearly forty years ago, originally encouraged by his friend Andy Warhol. The range includes jeans, hoodies, T-shirts, ties, and accessories, each reinterpreting Haring’s signature style for a new generation of collectors.
This launch follows Absolut’s recent Haring-Cross pop-up at Charing Cross Station, a cultural tribute to the artist’s groundbreaking collaboration with the vodka brand in the 1980s. The event coincides with the release of the Absolut Haring Artist-Edition bottle, available in forty markets worldwide. The limited-edition design features Haring’s signature and his hallmark dancing figures, brought to life in vivid red and yellow against Absolut’s signature blue. Around the neck, a hand-drawn medallion depicting Absolut’s founder, L.O. Smith, adds a personal touch from the artist himself.
The Absolut Haring x Aries collection will be available exclusively at ariesarise.com from October, with prices ranging from £25 to £280.
About Aries
Aries is a non-gendered, luxury streetwear brand founded in London by Sofia Prantera, formerly of Silas and Holmes, and produced in Italy. Rooted in an appreciation for outsider culture, illustration, and graphic experimentation, Aries blends streetwear irreverence with couture precision. The brand’s creative output extends beyond fashion into books, art shows, and collaborations with a wide network of artists and image-makers who form part of its community.
About Keith Haring
Keith Haring (1958–1990) emerged from New York’s downtown art scene in the early 1980s, a time when street culture, performance, and music intersected with fine art. After enrolling at the School of Visual Arts at nineteen, Haring found his voice in the city’s subways, drawing in white chalk over black paper that covered empty advertising panels. His “laboratory,” as he called it, allowed him to develop the bold visual language—radiant babies, barking dogs, running figures—that would make him world-famous.
By 1982, Haring was exhibiting internationally while continuing to engage with public art, education, and activism. His work spanned murals, posters, and installations addressing themes of love, war, birth, and death. Diagnosed with AIDS in 1988, he founded the Keith Haring Foundation the following year to support AIDS organisations and preserve his artistic and humanitarian legacy. Haring died in New York in February 1990, aged thirty-one, but his vision endures. His art—vivid, democratic, and deeply human—remains a universal language of hope and creativity.
Through Absolut Haring x Aries, that legacy continues—bold, joyful, and unafraid to blur the lines between art and life.
©2025 Absolut Vodka, Artestar, Aries, Keith Haring,
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