A tribute to Keith Haring’s belief that art belongs to everyone, Absolut’s latest artist-edition bottle brings his street-born spirit to a new generation.
Rooted in the shared belief that art is for everybody, the Absolut Haring Artist-Edition is a vibrant celebration of the iconic artist Keith Haring. Inspired by Haring’s mission to take art off the museum walls and into real life, this artist-edition bottle brings that same spirit to a new generation—championing creativity as a unifying force, just like Haring did on the gritty streets and pulsing subways of 1980s New York.
This bottle reawakens Keith Haring’s original Absolut artwork from 1986, infusing it with fresh energy for a new era. It blends the unmistakable soul of Haring’s art—those bold lines, electric colours, and dancing figures that lit up everything from subway tunnels to gallery walls—with Absolut’s belief in creativity as a catalyst for positive change.
Nearly forty years ago, at the recommendation of his friend Andy Warhol, Keith Haring became the second artist to reimagine the Absolut bottle. He created four striking works, each placing the bottle’s silhouette centre stage and the chosen Absolut Haring piece became a 1986 Absolut campaign classic. With Haring’s unmistakable red lines and a joyous crowd of dancing figures set against a bold yellow canvas, the artwork bursts with energy, brilliantly offset by the iconic blue of the Absolut logo.
This bottle isn’t just packaging; it’s a celebration in motion. Signed off with Haring’s signature on the shrink sleeve, the design pulses with energy: a debossed rhythm of dancing figures brought to life in the signature blaze of reds, yellows and the Absolut blue. Around the neck, a hand-drawn take on the Absolut medallion – featuring founder L.O. Smith – adds a personal touch from the artist himself. The result? A piece of 3D kinetic art that transforms the original painting into something you can hold, admire, and toast with friends.
To bring Haring’s spirit to the glass, Absolut has crafted the Absolut Haring Fizz, a signature cocktail that nods to the artist’s globe-trotting adventures across Asia and his deep love for New York. It’s a bold fusion of East-meets-West: crisp apple, zesty orange, toasted sesame, and a kick of ginger, all shaken into something vibrant and unexpected. The golden yellow hue mirrors the original artwork, with every sip poured from the pulse of the world.
The Absolut Haring Artist-Edition hits global travel retail from July 1st, before landing in 40+ markets from October, including Germany, the UK, Mexico, Canada, Australia, China, Italy and Poland for a limited time only. To kick things off, a pop-up vending machine at Gatwick Airport will surprise travellers with exclusive Absolut Haring merch alongside bottle purchases. Keep an eye out for eye-popping 3D billboards lighting up major transit hubs like Sydney and Heathrow.
And for those who like to plan ahead, Absolut is teaming up with Uber at Heathrow for an Add-to-Wallet campaign, giving travellers an exclusive gift voucher while en route to the airport that can be used towards their bottle purchase when they arrive. The Artist-Edition will be available in 1L, 700mL, and 750mL sizes, because good taste should always come in more than one format.
“Absolut has always believed that art should be open, joyful, and for everyone,” says Deb Dasgupta, VP Global Marketing, Absolut Vodka. “Keith Haring’s work radiated that belief—full of energy, colour, and hope. With Absolut Haring, we’re inviting a new generation to celebrate that spirit. It’s a vibrant reminder that creativity can inspire, uplift, unite, and open minds.
For more information on the artist-edition, Absolut Haring, please visit https://www.absolut.com/en/products/absolut-haring/
To find the Absolut Haring Fizz cocktail recipe, please visit: https://www.absolutdrinks.com/en/drinks/absolut-haring-fizz/
©2025 Absolut
Contributing writer chronicling contemporary art’s beautiful mess — when he can get there. Survives on openings, opinions, one gallery, one artwork at a time. Considers espresso a meal.
