For those curious about the inner workings of one of the art world’s most provocative collectives, Made by MSCHF offers an unfiltered look at the boundary-pushing Brooklyn-based group. Known for their eclectic and viral projects that critique—and often parody—the cultural systems they operate within, MSCHF’s creative exploits blur the lines between art, commerce, and subversion.
Courtesy of Phaidon and MSCHF © Phaidon
Made by MSCHF serves as both a manifesto and a behind-the-scenes guide, unpacking twelve of MSCHF’s most iconic works. From the now-infamous Big Red Boot to Jesus Shoes, sneakers filled with holy water, and the ATM Leaderboard that publicly ranked users by their bank balances at Art Basel, each project is presented in vivid detail. Readers are invited to trace their evolution from conceptual spark to cultural phenomenon through case studies, never-before-seen images, and insider commentary.
Courtesy of Phaidon and MSCHF © Phaidon
Written by two of MSCHF’s cofounders, Made by MSCHF is enriched with thematic essays by prominent figures in the art world, including Lukas Bentel, Kevin Wiesner, Karen Wong, Amy Adler, Lauren Boyle, Maurizio Cattelan, Blake Gopnik, Natasha Jen, Sean Monahan, and Lydia Pang. These essays delve into the collective’s ethos and provocations, offering an in-depth exploration of their unique approach.
Rounding out this monograph is an archive of every MSCHF project to date, making Made by MSCHF a definitive resource and a bold celebration of an art collective that refuses to play by the rules. A must-read for those who appreciate irreverent creativity and art that challenges the status quo—perfect for art and culture lovers alike.
Courtesy of Phaidon and MSCHF © Phaidon
About MSCHF
MSCHF, the Brooklyn-based art collective, operates like a rogue thread pulled loose from the fabric of society. Their calculated disruptions expose the absurdities hidden within our cultural systems, seamlessly blending critique and spectacle.
Their projects exist at the intersection of art and commerce, delivering sharp satire disguised as product and leaving meaning intentionally unresolved. What MSCHF leaves behind is a kind of cultural residue—part provocation, part reflection—that compels us to question not only what we consume, but why.
Courtesy of Phaidon and MSCHF © Phaidon
Made by MSCHF
Made by MSCHF
Authors: Lukas Bentel, Kevin Wiesner, Karen Wong, Amy Adler, Lauren Boyle, Maurizio Cattelan, Blake Gopnik, Natasha Jen, Sean Monahan, and Lydia Pang.
Publisher : Phaidon Press; 1st edition (6 Mar. 2025)
Language : English
Hardcover : 384 pages
ISBN-10 : 183866856X
ISBN-13 : 978-1838668563
Dimensions : 21.29 x 3.07 x 27.64 cm
£49.79
Made by MSCHF will be released on March 6, 2025.
©2025 MSCHF, Phaidon
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