Absolut Warhol: The Other Half
4th October, 2024 – 6th October, 2024
Saatchi Gallery
King’s Road
Duke of York’s HQ
London
SW3 4RY
Absolut launches Absolut Warhol: The Other Half providing five underrepresented UK artists with a once-in-a-lifetime opportunity to showcase their work, inspired by Warhol’s rediscovered ‘blue’ painting, in London’s Saatchi Gallery. With only one in five full-time artists exhibiting in a gallery during their lifetime[1] the exhibition provides the chosen artists with a unique opportunity to showcase their work, allowing their creations to be experienced in a tangible and immersive setting in an iconic high-profile gallery.
The selected artists come from diverse backgrounds and excel across various creative disciplines:
- London-based Kelly Anna is known for her bold and dynamic figures that emphasise movement and wellness.
- Nigerian artist Ken Nwadiogbu blends hyperrealism with contemporary themes of identity and socio-political control.
- Jade Pearl is a visionary artist and designer whose work integrates fashion, art and well-being.
- Alexa Sirbu explores digital storytelling through hyperreal 3D design
- Xu Yang’s work explores her personal interests, sexuality, body and identity through painting, photography and mixed media.
Absolut Warhol: The Other Half initiative underlines Absolut’s ongoing commitment to creativity, offering a platform for diverse voices while honouring Warhol’s legacy of challenging artistic norms and embracing cultural inclusivity. The exhibition not only continues the brand’s association with groundbreaking art but also reinforces its mission to support progressive and imaginative expression in contemporary culture.
Absolut has always believed that art has the power to unite people beyond differences and this rich history of championing innovative and diverse artists highlights its dedication to fostering creativity and providing a platform for artistic expression.
It has been championing the unifying power of art since 1985 when Andy Warhol created the first ‘Absolut Warhol’ painting, featuring Absolut’s apothecary-inspired bottle in vibrant colours on a black background. This commitment has continued through iconic collaborations, featuring legendary artists such as Keith Haring and Julia Wachtel, and more recently with contemporary talents including Olly Alexander.
One of the five artists featured in the campaign, Ken Nwadiogbu, said: ‘Being part of this campaign has been an exciting opportunity to push boundaries and bring my creative voice to the forefront. Absolut‘s dedication to showcasing diverse perspectives mirrors my belief that art has the power to challenge narratives and reshape how we see the world. This project will allow me to not only express myself but to ignite conversations that matter.’
Sign up to attend Absolut Warhol: The Other Half Exhibition here, supported by Hypebeast and experience the debut work of underrepresented artists, celebrating diversity, creativity and expression.
The limited-edition Absolut x Warhol bottle is available to purchase from Harvey Nichols here.
Absolut Warhol: The Other Half opens on the 4th of October, 2024 until the 6th of October, 2024 at Saatchi Gallery
©2024 Saatchi Gallery
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